Introduction
This Privacy Policy explains how Systematic Wealth ("we", "us", "our") collects, uses, and protects your personal information when you visit www.buildsystematicwealth.com ("the Website"), download the free guide, or purchase the handbook. We are committed to protecting your privacy and handling your data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.
Data Controller
The data controller responsible for your personal data is the operator of www.buildsystematicwealth.com. For enquiries about your data, contact us via the email provided on the Website.
What Data We Collect
We may collect and process the following personal data:
- Email address — when you download the free guide or subscribe to our mailing list
- Name, email, and payment information — when you purchase the handbook (processed by Lemon Squeezy; we do not store payment card details)
- Usage data — pages visited, time on site, referral source, and device type (collected via analytics tools)
- IP address — automatically collected by our hosting provider for security and analytics
How We Use Your Data
We use your personal data for the following purposes:
- Deliver products: To send you purchased products, free guides, and order confirmations
- Email communication: To send educational content, product updates, and occasional marketing emails (only with your consent)
- Improve the Website: To understand how visitors use the site and improve our content and user experience
- Process payments: To facilitate purchases through our payment processor
- Legal compliance: To comply with legal obligations, including tax and accounting requirements
Legal Basis for Processing (GDPR)
We process your data based on one or more of the following legal grounds:
- Consent: When you voluntarily provide your email to receive the free guide or marketing emails
- Contract: When processing is necessary to fulfil a purchase you have made
- Legitimate interest: When we use analytics to improve the Website, provided this does not override your rights
Third-Party Services
We use the following third-party services that may process your data:
- Lemon Squeezy — Payment processing. See their privacy policy
- Email service provider — To manage our mailing list and deliver emails (e.g., ConvertKit, Mailchimp, or equivalent). Your email address is shared with this provider for delivery purposes only
- Web hosting — Our hosting provider processes server logs containing IP addresses
- Analytics — We may use privacy-respecting analytics to understand site traffic
We do not sell, rent, or trade your personal data to any third party for marketing purposes.
Cookies
The Website may use cookies to improve your experience. Cookies are small text files stored on your device. We use:
- Essential cookies: Required for the Website to function (e.g., payment processing)
- Analytics cookies: To understand how visitors interact with the site (can be declined)
You can manage cookie preferences through your browser settings. Disabling cookies may affect some Website functionality.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes described in this policy:
- Email subscribers: Until you unsubscribe or request deletion
- Purchase records: For 7 years to comply with tax and accounting obligations
- Analytics data: Aggregated and anonymised; raw data retained for no more than 26 months
Your Rights (GDPR)
If you are located in the European Economic Area (EEA), you have the following rights:
- Right of access: Request a copy of the personal data we hold about you
- Right to rectification: Request correction of inaccurate data
- Right to erasure: Request deletion of your personal data ("right to be forgotten")
- Right to restrict processing: Request that we limit how we use your data
- Right to data portability: Receive your data in a structured, machine-readable format
- Right to object: Object to processing based on legitimate interest or for direct marketing
- Right to withdraw consent: Withdraw consent at any time (e.g., unsubscribe from emails)
To exercise any of these rights, contact us via the email address on the Website. We will respond within 30 days.
Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
International Transfers
Some of our third-party service providers may be located outside the EEA. Where data is transferred internationally, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your data in compliance with GDPR.
Children's Privacy
Our Products and Website are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have collected data from a minor, please contact us and we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised date. We encourage you to review this page periodically.
Contact
For any privacy-related enquiries, data access requests, or complaints, please contact us via the email address provided on the Website. You also have the right to lodge a complaint with your local data protection authority.